Food industry Agar-agar is an indispensable material to improve texture and appearance of various food products The use of agar-agar in foods is based on its inherent properties: High gelling capacity , wide PH working range , resistance to heat treatment , large hysteresis (difference between melting and gelling points) , no effect on flavours , reversible gels , gel stability Microbiology In microbiology, agar is an important part of the equipment in a laboratory. Because agaris not protein-based, it is not as readily digested by bacteria. When scientists are trying to grow a culture, agar is the growth medium of choice, since it will not turn into a cloudy bacterial soup like animal derived gelatins can. The agar can be enriched with nutrients for thebacteria to feed on, but the agar itself will remain stable. Cosmetics and Beauty Products Agar-agar can act as milky liquid, additives for shampoo, emulsifier of toothpaste or act as additives to skin lotions. Medicine industry Agar-Agar is also a good medicine for constipation and diarrhea. Healthcare and Nutritional industry Agar-agar is the natural pollution-free food. lt contains various elements, which can make cold dish or medicine taken with water.